Get to Know Beauty of Joseon | The full story behind our viral K-beauty products
Joseon-Era Beauty Wisdom
Made Modern
Welcome to Beauty of Joseon. Here, we believe skincare is more than just a routine—it’s a ritual rooted in history, care, and connection. Inspired by the wisdom of traditional Korean medicine, our mission is to bring timeless Hanbang ingredients into your daily life.
Whether you’re just beginning your journey with us or have been part of our global community for a while, we’re so glad you’re here. Our community is at the heart of everything we do, so today we’re giving you a peek into our past and a closer look at what makes our skincare so special.
Why the Joseon Dynasty?
Behind Our Heritage
Our brand philosophy is rooted in the time-honored wisdom of Korean history. We draw inspiration from centuries-old teachings recorded in the Gyuhap Chongseo, a Joseon Dynasty-era encyclopedia written by female scholar, Yi Bingheogak.
On the surface, the Gyuhap Chongseo was a book filled with beauty and lifestyle knowledge. But during the Joseon Dynasty, women had limited access to resources tailored to their needs, and this book closed that gap. More than a simple book, it was a remarkable work by a woman who wanted to improve the lives of other women 200 years ago, and that desire still resonates with us today.
In building Beauty of Joseon, we want to continue that spirit of self-care and empowerment—not only for the women of today, but also for our entire community.
What were the beauty traditions of the Joseon Dynasty?
Gentle. Effective. Natural.
During the Joseon era, natural skincare was the standard. Gentle, plant-derived ingredients were key to clear, radiant skin. These rituals were key to minimizing stress on the skin through the use of gentle, effective ingredients.
While we carry this philosophy with us, we also reinterpret these traditions through the lens of modern skincare science to create powerful, nature-infused products. By combining Joseon-era beauty traditions with the modern innovations that drive K-beauty, we ensure that our formulations can effectively support the overall health of all skin types, including sensitive skin.
What is Hanbang?
Your Healthiest Skin Starts With Hanbang
Hanbang is traditional Korean medicine based on the therapeutic properties of natural ingredients. Rather than solely treating symptoms, it focuses on the wellbeing of the whole body.
Hanbang isn’t just historical knowledge; it’s living wisdom passed down through generations. Herbal remedies dating back to the Joseon Dynasty are still commonly prescribed in Korea today. We see Hanbang as a starting point for our products, combining time-honored herbs with lab-backed, clinically effective ingredients. Our eight key ingredients all come directly from the Gyuhap Chongseo: rice, ginseng, red bean, mugwort, green plum, honey (and honey-derived propolis), green tea, and Centella asiatica.
We’ve carefully balanced them with modern skincare science to treat a variety of skin concerns gently and effectively, the BOJ way. Learn more about how we use Hanbang ingredients here.
What is Beauty of Joseon’s mission?
Unlocking the Potential of Korean Beauty Traditions
We believe in the power of healthy skincare habits and the benefits of traditional self-care rituals.
We work tirelessly on our skin-loving formulas so that each can fully unlock the potential of Korean beauty traditions. Our skincare is made to deliver visible results and minimize the risk of irritation, so you can look forward to your healthiest skin in every drop. And we’re cruelty-free and consciously created for all skin types.
Lastly, we believe skincare is more than a blend of ingredients. It’s a moment just for you.
Why choose Beauty of Joseon?
Your New Favorite Skincare Is Waiting
We’re a community that makes space for everyone: all skin types, all skin concerns, and all routines. And we can’t wait for you to join us. If you’re new here, our team has compiled a few of our iconic favorites that will show you exactly what makes Beauty of Joseon so special:
- Our rice-infused Dynasty Cream is the key to a glass-skin glow.
- Revive Eye Serum blends ginseng and retinal to awaken tired under eyes.
- Daily Tinted Fluid Sunscreen is the multitasking tinted sunscreen built for busy routines.
There’s so much more to discover, so if you need help building your best BOJ routine, take our skincare quiz and read our step-by-step guide: The Best Skincare Routine Order for All of Your Products.
And here’s an insider tip if you made it to the end: To unlock exclusive drops, free shipping, and special deals and gifts, make sure you join our loyalty program, BOJ Rewards, for the ultimate experience.
