Your Ultimate Skincare Routine for Dry Skin
The right ingredients in your skincare routine (like ginseng and rice extracts, two of our Hanbang-inspired favorites) are the key to beating dehydrated, dry skin. Below, we’re sharing our K-Beauty...
12 Shades of Sun Protection Have Arrived
Meet Daily Tinted Fluid Sunscreen—SPF 40 protection with sheer, natural coverage. Available in 12 flexible shades, it blends effortlessly for a radiant, protected glow.
12 Shades of Sun Protection Have Arrived
Meet Daily Tinted Fluid Sunscreen—SPF 40 protection with sheer, natural coverage. Available in 12 flexible shades, it blends effortlessly for a radiant, protected glow.
Treat Your Skin Concern with Hanbang + Modern Ingredients
- Acne & Breakouts
- Dryness
- Pores & Sebum
- Wrinkles
- Dullness & Uneven Tone
20-30% Off Everything
Spring Sale is Here
Enjoy up to 30% off your Beauty of Joseon favorites until March 24, 11 AM KST! Refresh your skincare routine and embrace the glow of spring.
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Redeem gems for loyalty exclusive products, free shipping, discounts, and special gifts.
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How to Pair Daily Tinted Fluid Sunscreen With Any Skincare Routine
No matter which look you’re going for, we’ve got a skincare combo to level up your base. Below, four easy ways to wear your Daily Tinted Fluid Sunscreen.
Everything You Need to Know About Our New Daily Tinted Fluid Sunscreen
What if your sunscreen could do it all? Meet our new Daily Tinted Fluid Sunscreen SPF 40: a brand-new formula that blends our viral, tried-and-true sun protection with a sheer...
Inspired by Hanbang
Most of our concept ingredients have been widely used in hanbang medicines.
Fine hanbang ingredients help to soothe and heal the fatigued skin.
Connected by Community
Our BOJ community is a quintessential part of our brand.
With 700K followers on Instagram and 220K followers on TikTok, we actively engage with our Beauties
To build strong relationships and listen to their feedback.
Created for Your Healthiest Skin
All our products are carefully crafted to result in the best skin condition with hanbang and modern ingredients.
The synergy of traditional and modern ingredients strengthens the product’s effectiveness while minimizing the risk of irritation.
Our products have also undergone HRIPT (Human Repeat Insult Patch Test) to ensure they are gentle and safe for all skin types.