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12 Shades of Sun Protection Have Arrived

Meet Daily Tinted Fluid Sunscreen—SPF 40 protection with sheer, natural coverage. Available in 12 flexible shades, it blends effortlessly for a radiant, protected glow.

12 Shades of Sun Protection Have Arrived

Meet Daily Tinted Fluid Sunscreen—SPF 40 protection with sheer, natural coverage. Available in 12 flexible shades, it blends effortlessly for a radiant, protected glow.

Treat Your Skin Concern with Hanbang + Modern Ingredients

Beauty of Joseon Sunscreen

Transform Your Suncare to Skincare

No all skin types are the same, and Beauty of Joseon knows that. Embrace the sun with confidence with our specially crafted sunscreens that cater to your unique sun protection needs.

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WE SINCERELY HOPE WE CAN RELIEVE YOUR TENSIONS AND STRESSES, AND GIVE YOU A HEALTHIER AND MORE PEACEFUL LIFE.

WE SINCERELY HOPE WE CAN RELIEVE YOUR TENSIONS AND STRESSES, AND GIVE YOU A HEALTHIER AND MORE PEACEFUL LIFE.

Join the BOJ Rewards Program!

Redeem gems for loyalty exclusive products, free shipping, discounts, and special gifts.

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Your Ultimate Skincare Routine for Dry Skin

Your Ultimate Skincare Routine for Dry Skin

The right ingredients in your skincare routine (like ginseng and rice extracts, two of our Hanbang-inspired favorites) are the key to beating dehydrated, dry skin. Below, we’re sharing our K-Beauty...

Inspired by Hanbang

Most of our concept ingredients have been widely used in hanbang medicines.

Fine hanbang ingredients help to soothe and heal the fatigued skin.

Connected by Community

Our BOJ community is a quintessential part of our brand.

With 700K followers on Instagram and 220K followers on TikTok, we actively engage with our Beauties

To build strong relationships and listen to their feedback.

Created for Your Healthiest Skin

All our products are carefully crafted to result in the best skin condition with hanbang and modern ingredients.

The synergy of traditional and modern ingredients strengthens the product’s effectiveness while minimizing the risk of irritation.

Our products have also undergone HRIPT (Human Repeat Insult Patch Test) to ensure they are gentle and safe for all skin types.