Your Ultimate Skincare Routine for Dry Skin
The right ingredients in your skincare routine (like ginseng and rice extracts, two of our Hanbang-inspired favorites) are the key to beating dehydrated, dry skin. Below, we’re sharing our K-Beauty...
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Your Ultimate Skincare Routine for Dry Skin
The right ingredients in your skincare routine (like ginseng and rice extracts, two of our Hanbang-inspired favorites) are the key to beating dehydrated, dry skin. Below, we’re sharing our K-Beauty...
How to Pair Daily Tinted Fluid Sunscreen With Any Skincare Routine
No matter which look you’re going for, we’ve got a skincare combo to level up your base. Below, four easy ways to wear your Daily Tinted Fluid Sunscreen.
Everything You Need to Know About Our New Daily Tinted Fluid Sunscreen
What if your sunscreen could do it all? Meet our new Daily Tinted Fluid Sunscreen SPF 40: a brand-new formula that blends our viral, tried-and-true sun protection with a sheer...
This Is the Best Skincare Routine Order for All of Your Products
Decoding every step of your K-beauty routine will ensure you’re layering your Beauty of Joseon skincare in the most effective way possible. So no matter where you’re at in your...
Beauty of Joseon's Rice Wonderland Pop-Up Store: An Exclusive K-Beauty Experience in Los Angeles
Rice Wonderland celebrates rice, the signature skin-revitalizing ingredient featured in our best-selling formulas, like the Dynasty Cream and Glow Deep Serum. It will also introduce visitors to the magic of...
Introducing BOJ's Green Summer Routine
No matter how you cleanse your face with expensive cleansers or apply so-called skin-perfecting serums and moisturizers, the summer heat and humidity can diminish the effectiveness of your usual skincare...
What's Inside Revive Eye Serum
Packed with anti-aging power, Revive Eye Serum combines the wrinkle-fighting prowess of retinal with the soothing and restorative benefits of ginseng extract. The synergy of retinal and ginseng works together...
Can Rice Duo Really Clear Up the Skin?
The majority of our customers have reported significant improvements in their complexion, noting an appreciable increase in both evenness and brightness. Furthermore, many have remarked on the immediate transformation in...
From Booze Byproduct to Beauty Boost: Unveiling Our Upcycled Rice Mask
Back in the Joseon Dynasty, people used rice bran water (the leftover water from rinsing rice) as a natural cleanser, and even made face masks from rice hull powder to...
Interview with Stefanie Michova
This spring, Beauty of Joseon collaborated with Stefanie Michailova to unveil the new Ground Rice and Honey Glow Mask. Dive into Stefanie's story behind this natural-derived yet powerful product and...
My Toner Looks Weird... And That's Okay!
Have you noticed your Glow Replenishing Rice Milk separating into two distinct layers?Fear not! This is a completely normal phenomenon inherent to our new double-layered toner. This unique design is...
The All-Over Solution for Your Skin: JELLOSKIN Massage Cream
We believe that inner and outer well-being and beauty are inexorably intertwined, and that relieving stress is key to unlocking your true glow. Inspired by this philosophy, we delved deeply...
Find Your Finest Hanbang: Pine Trees
If you’ve visited a forest in Korea, you might have noticed that they have quite a few evergreen trees. Among the evergreens, pine trees are a long-held favorite of those...
Grand Re-opening of BOJ Samcheong Flagship Store
Crowded alleys filled with excited tourists, souvenir stores near Samcheong-ro that have hundreds of cute trinkets, or traditional hanok with a mesmerizing city view. What comes to mind when you...