Rice Wonderland
Pop-Up Store
An Exclusive K-Beauty Experience in Los Angeles
The rice-infused skincare products you’ve seen all over TikTok are coming to Los Angeles with an immersive, in-person K-beauty experience. We’re thrilled to announce Beauty of Joseon’s first-ever pop-up store, which will be open from November 8th to November 16th.
Rice Wonderland celebrates rice, the signature skin-revitalizing ingredient featured in our best-selling formulas, like the Dynasty Cream and Glow Deep Serum. It will also introduce visitors to the magic of Hanbang, traditional Korean herbal medicine. After all, Beauty of Joseon is dedicated to bringing Korean beauty traditions dating back to the Joseon Dynasty to everyone’s skincare routine in a fun, fresh, and easily accessible way—no matter where you call home.
We can’t wait for you to discover how the power of Hanbang and rice can transform your complexion at this magical pop-up store.
Elevate Your Skincare Routine
At the Rice Wonderland Pop-Up Store, you’ll have the chance to explore Beauty of Joseon’s fan-favorite skincare products firsthand and receive personalized skincare consultations. Our on-site experts will help you build a skincare regimen tailored to your specific skin type and concerns.
You’ll also have exclusive early access to the Daily Tinted Fluid Sunscreen Lounge. Here, you will be able to try our brand-new tinted sunscreen before it officially launches and find your perfect shade match. All 12 shades will be available for purchase.
Exclusive Product Launches
and Promotions
The Daily Tinted Fluid Sunscreen won’t be the only Beauty of Joseon product debuting at Rice Wonderland. Limited-edition products and sneak peeks at upcoming launches will also be on display for all to enjoy. Spoiler alert: If you stop by the shop, you can be one of the first people to test out our latest rice-infused essence, which intensely hydrates and brightens skin for glowing results. Plus, you’ll receive an incredible gift with purchases over $100, like a stunning mother-of-pearl mirror, a special duffel bag with an adorable keyring, and a tube of Daily Relief Sunscreen. You can also enter to win a beautiful, traditional Korean mirror stand packed with products just by visiting the pop up.
DAILY TINTED FLUID SUNSCREEN LOUNGE
Gift with purchases over $100 / $200 / $300
lucky draw to win a kyungdae
A Stunning, Instagrammable Space
True to its name, the Rice Wonderland pop-up was designed to create a serene, immersive environment. Inspired by the natural beauty of rice paddies and lush landscapes, the space truly reflects our minimalist aesthetic, balancing simplicity with elegance. Stop by the Rice Party Zone. Its dreamy decor is the perfect backdrop for capturing selfies of your newly dewy complexion and filming a Beauty of Joseon haul.
