BOJxSISSEL Beauty in Relief: Gwalsa edition

"Beauty in Relief

We believe that true happiness and a healthy life can be fully enjoyed when the body and mind are in a comfortable state. We sincerely hope that your day is "Anshim(安心)," meaning a peaceful state of mind.

Gwalsa massage stimulates the meridians, paths that connect the important reaction points between the skin and muscles, bringing a bright tone to skin, and also has the effect of controlling facial edema, facial asymmetry, and facial muscles.

😊How to use

The purpose of "Beauty in Relief" campaign is to find a way to keep your body and mind in peace. Looking back to the beauty trends of the Joseon Dynasty, we conclude that virtues were a currency of people’s everyday livelihood and a central theme in Joseon’s aesthetic sensibilities. Beauty was about pursuing the balance of the outer as well as inner beauty.​

This time we had a great opportunity to collaborate with Sissel. She creates special, unique, and relaxing content that brings calmness and comfort. So, we decided to have a cross-collaboration, since we both share the same perspectives on how to live our daily lives.  Additionally, we also wanted to combine this campaign with Korean culture and history. That's how the idea of gwalsa was born. We tried to make it meaningful and traditional, but at the same time with a modern design, hoping to help you to find your own beauty and moments of relief.