Crowded alleys filled with excited tourists, souvenir stores near Samcheong-ro that have hundreds of cute trinkets, or traditional hanok with a mesmerizing city view. What comes to mind when you think of the Samcheong neighborhood?

We are pleased to inform you that our Samcheong Flagship Store has completed renovations and has reopened to the public. We aimed to create a place where all our Beauties can experience the core value of BOJ’s philosophy: Modern Hanbang. The whole place looks modern and minimalistic, but you can enjoy a mini garden with some traditional touches such as kiwa, an additional roof like that of a hanok, in the middle of the store. We spent quite a bit of time working out how to recreate the store so that it can truly represent Beauty of Joseon, and we can now say that our store has earned its modern chic with a touch of beauty from the Joseon Dynasty through small touches.

With the exclusive first chance to get Beauty of Joseon’s Hair Scrunchies, the store also offers fabric key chains for customers who made purchases of over 30,000 KRW. Last but not least, we are offering a 10% discount through mid-January for all customers! Don’t miss your chance to stop by our flagship store this December if you are around the Samcheong area. And you can test out all our fabulous products before you purchase them!

We are so happy to be able to introduce our brand to you at a deeper level through our newly renovated store, and we sincerely hope that your experience can guide you back to the beauty rituals of the Joseon Dynasty with a touch of modern sensibility. In the hope that our Samcheong Flagship Store can someday embody the spirit of beauty of the Samcheong neighborhood, we eagerly await our Beauties.

The new Samcheong Flagship Store is now open Tuesday through Sunday from 11 a.m. to 7 p.m. and closed on Sundays.