If you walk up the narrow alley and look back a bit, you can see the heart of Seoul, lined with modern buildings snuggled up next to hanok.

Bukchon in Seoul, where Korea's past and present coexist, is very similar to Beauty of Joseon, a combination of modernity and oriental medicine.

In November, there was a special project from BOJ.

BOJ's first showroom, located in Samcheong-dong, is a space where you can experience our message of 'Beauty in Relief'.

Our showroom recreates the vibrant colors of nature and traditional furniture in a modern sense inspired by a Joseon-era garden.

A small yard has been set up on the left side of the entrance that welcomes you.
The scent of pine grove that subtly fills our showroom is a signature scent that embodies the sensibility of Beauty of Joseon, and will make you feel as if you are taking a walk in a pine tree garden.

This illustration was made with the theme of a small garden in Joseon so that you can experience the wonderful atmosphere of our showroom.

We hope this space can help you relieve the tension and stress accumulated in your day and regain your peace of mind.

Near Samcheong-dong, where our showroom is located, there are palaces from the Joseon Dynasty, various art galleries, and unique cafes.

If you visit Seoul, we recommend that you travel away from the busy city for a while and feel the quiet atmosphere of Samcheong-dong.

BOJ_TIP : Bukchon Hanok Village is right near our showroom. This is a place residents actually live, so we ask that you please keep your voices down and take a walk while enjoying the scenery.

✅ Calendar ver.

https://drive.google.com/file/d/1s60_H_DtKkMkgHM900mZNdHO5e9qgdSx/view?usp=sharing

✅ Wallpaper ver.

https://drive.google.com/file/d/1F1N2w7MJrvv3_mCfS_xeA0rLqGQ5fCFO/view?usp=sharing

Instagram Highlights and their links allow you to download the calendar and wallpaper :)