As the world transforms in March, we announce the beginning of spring with the 2023 Small Happiness project, a follow-up to the small happiness calendar project that we did last year!
For this 2023 Small Happiness project
we will once again be collaborating with Leegamgak, the design group that has been working with us to create folding screens for the BOJ flagship store.
The first wallpaper
is two adorable bunnies in a spring field to celebrate the year of the rabbit in 2023.
Since ancient times, rabbits have been known as wise, clever, and agile animals. Rabbits give birth to several young at once, which symbolizes fertility, abundance, and prosperity.
There are cute, round three-leaf clovers next to the BOJ bunnies.
In Korea, clover is also called rabbit grass because rabbits like to eat them. The four-leaf clovers are said to bring good luck, and the three-leaf clovers represent happiness!
BOJ has prepared this first picture with the hope that you will have a more prosperous and happy year along with the numerous positive meanings conveyed by the rabbits and clovers.
Please look forward to BOJ's 2023 wallpaper, which will be released on the 1st of every month!
We hope that the wishes of BOJ expressed in the picture will bring a little happiness and joy to your everyday life.
*Monthly wallpapers can only be downloaded for that month, so don't miss out!
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