If you walk up the narrow alley and take a look back, a panorama of central Seoul fills your vision with its beautiful Hanok and contemporary buildings. Bukchon in Seoul, where the past and the present coexist, is very similar to the core philosophy of Beauty of Joseon, a mixture of modernity and Hanbang.

At first, we were concerned that opening a store in Samcheong-dong would be considered too cliché. However, we soon realized that there is no place better than Samcheong as the location for our first flagship store. We truly believe Samcheong will be a strong foundation and starting point for Beauty of Joseon.

 

 

Our flagship store was inspired by the gardens of Joseon, and we aimed to recreate the wonderful colors of nature and traditional furniture in a modern sense. There is also a small garden on the left side of the entrance to welcome you.

We wanted to fill the space with the signature scent of Beauty of Joseon, so that you will feel as if you are walking into a pine tree garden when entering the showroom. Starting right from that moment, you will always have fond memories of visiting this store.

This idea of a Garden of Joseon also established the development of the Pine Grove franchise after our flagship store project.

 

Beauty of Joseon develops not only skin care products but also lifestyle products to deliver our key message, Beauty in Relief, in a variety of ways.

The small room located in the innermost part of our flagship store is a cozy space where you can feel the atmosphere of the brand and rest comfortably with modern furniture, traditional props, and our lifestyle products.

 

 

The Samcheong flagship store is an offline space where you can explore all the fantastic products by Beauty of Joseon and be the first to see new products. Checking out the changes in the store that capture the brand’s mood every season is another calming pleasure that you will only be able to feel in this special place.

 

We are also planning offline exclusive events at the Samcheong flagship store, so we hope you look forward to those :)

 

Add: 82, Samcheong-ro, Jongno-gu, Seoul, Republic of Korea

Operating hours: Tuesday - Sunday (Closed on Monday)

11:00 - 19:00