Ch.1 Samcheong and Beauty of Joseon, connecting the past and the present
If you walk up the narrow alley and take a look back, a panorama of central Seoul fills your vision with its beautiful Hanok and contemporary buildings. Bukchon in Seoul, where the past and the present coexist, is very similar to the core philosophy of Beauty of Joseon, a mixture of modernity and Hanbang.
Ch.2 Garden of Joseon
Our flagship store was inspired by the gardens of Joseon, and we aimed to recreate the wonderful colors of nature and traditional furniture in a modern sense. There is also a small garden on the left side of the entrance to welcome you.
Ch.3 Room for Relief
The Samcheong flagship store is an offline space where you can explore all the fantastic products by Beauty of Joseon and be the first to see new products. Checking out the changes in the store that capture the brand’s mood every season is another calming pleasure that you will only be able to feel in this special place.
We are also planning offline exclusive events at the Samcheong flagship store, so we hope you look forward to those :)
Add: 82, Samcheong-ro, Jongno-gu, Seoul, Republic of Korea
Operating hours: Tuesday - Sunday (Closed on Monday)
11:00 - 19:00