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We Welcome You to Rice Wonderland

LA, Weโ€™re Coming to You!

We Welcome You to Rice Wonderland

LA, Weโ€™re Coming to You!

Beauty of Joseon LA Popup

Rice Wonderland

Step into Rice Wonderland, Beauty of Joseonโ€™s first LA pop-up! Celebrate the elegance of rice with our immersive Rice Bar, playful photobooth, and exclusive offers on fan-favorite products. Join us to explore, play, and indulge in the enchanting world of skincare powered by BOJ!

When is it? : November 8th - 16th

Monday to Friday, 11 AM to 6 PM
Saturday and Sunday, 11 AM to 7 PM

Where will the event be?:

Looking for a Reason to Stop By?

RSVP Now for Special Surprises!

RSVP to join BOJ Rewards and unlock 20% off at the LA Popup

COUNTDOWN IS ON...

Rice Wonderland Grand Opening

Enjoy Popup Exclusive Gifts

Spend $100+: Mother-of-Pearl Mirror Gift

Make a purchase of $100 or more (pre-discount) to receive a beautiful, traditional mother-of-pearl mirror.

Spend $200+: Duffel Bag & Keyring Gift

Receive a special duffel bag, matching keyring, and a Daily Relief Sunscreen when you spend $200 or more (pre-discount).

Daily Lucky Draw: Win a Kyungdae Mirror Stand

Get a chance to win a Kyungdae mirror standโ€”one entry for visiting, plus another with a purchase!

Rice Wonderland Experiences

Rice Wonderland Photo Booth

Capture your visit at our whimsical Photobooth, designed to create lasting memories of your time in Rice Wonderland. Snap, share, and take home a piece of the magic!

Rice Wonder Bar

Savor the essence of rice at our Rice Wonder Bar, where you can enjoy refreshing, rice-themed drinks inspired by traditional flavors. Sip, relax, and experience the natural beauty of rice in every taste.

Daily Tinted Fluid Sunscreen Lounge

Discover the perfect match with Beauty of Joseon's new tinted fluid sunscreen. Test shades in-store for a flawless, natural glow tailored just for you!

PRE POP UP ONLINE EXCLUSIVE SALE

Order Now for In-Store Pickup and Save 30%!

Planning to visit our very first Pop-Up Store? Or looking for a reason to stop by? Skip the lines and save by choosing in-store pickup.