What Does Red Bean Do in Your Skincare Routine?
If you’ve only experienced red bean in desserts, you haven’t yet tapped its full potential. Red bean’s skincare benefits are plentiful, and this Hanbang ingredient is actually a time-honored secret...
12 Shades of Sun Protection Have Arrived
Meet Daily Tinted Fluid Sunscreen—SPF 40 protection with sheer, natural coverage. Available in 12 flexible shades, it blends effortlessly for a radiant, protected glow.
12 Shades of Sun Protection Have Arrived
Meet Daily Tinted Fluid Sunscreen—SPF 40 protection with sheer, natural coverage. Available in 12 flexible shades, it blends effortlessly for a radiant, protected glow.
Treat Your Skin Concern with Hanbang + Modern Ingredients
- Acne & Breakouts
- Dryness
- Pores & Sebum
- Wrinkles
- Dullness & Uneven Tone
Beauty of Joseon Sunscreen
Transform Your Suncare to Skincare
No all skin types are the same, and Beauty of Joseon knows that. Embrace the sun with confidence with our specially crafted sunscreens that cater to your unique sun protection needs.
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Your Ultimate Skincare Routine for Dry Skin
The right ingredients in your skincare routine (like ginseng and rice extracts, two of our Hanbang-inspired favorites) are the key to beating dehydrated, dry skin. Below, we’re sharing our K-Beauty...
How to Pair Daily Tinted Fluid Sunscreen With Any Skincare Routine
No matter which look you’re going for, we’ve got a skincare combo to level up your base. Below, four easy ways to wear your Daily Tinted Fluid Sunscreen.
Inspired by Hanbang
Most of our concept ingredients have been widely used in hanbang medicines.
Fine hanbang ingredients help to soothe and heal the fatigued skin.
Connected by Community
Our BOJ community is a quintessential part of our brand.
With 700K followers on Instagram and 220K followers on TikTok, we actively engage with our Beauties
To build strong relationships and listen to their feedback.
Created for Your Healthiest Skin
All our products are carefully crafted to result in the best skin condition with hanbang and modern ingredients.
The synergy of traditional and modern ingredients strengthens the product’s effectiveness while minimizing the risk of irritation.
Our products have also undergone HRIPT (Human Repeat Insult Patch Test) to ensure they are gentle and safe for all skin types.