Ginseng LIne 🧡
Ginseng, a symbol of precious efficacy. According to <Donguibogam>, a medical book from the Joseon Dynasty, ginseng was used in various prescriptions and was called an 'herb from god'. Even...
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Small Happiness Wallpaper_September
The Small Happiness Wallpaper for September Depicts a Basket Full of Chuseok. Chuseok, also known as Hangawi, is known as Korean Thanksgiving Day and one of the major holidays...
Small Happiness Calendar Letter_Aug
What do you think a hot summer day in August was like in Joseon?There is a Korean proverb that says, "The gift for Dano is a fan, and the gift...
Small Happiness Calendar Letter_July
Do you remember the holiday Dano that we introduced in our June feed?In the past, women collected dew from irises to use as a toner and sometimes washed their hair...
Small Happiness Calendar Letter_June
Do you remember Shin Saimdang we introduced on Women's Day in March?Shin Saimdang, an iconic female painter of the mid-Joseon Dynasty, left outstanding works that surmounted the discrimination against and...
Small Happiness Calendar Letter_May
In commemoration of the Year of the Tiger in 2022, we would like to introduce the style of Korean traditional folk painting that illustrates tigers (Maenghodo).In Korea, we believe that...
Beauty Of Joseon Story
Hi, Beauties!Thank you for the amazing support and love for our brand.It has been over 5 years since the launch of Joseon Beauty's first product, Joseon Beauty Cream.Do you remember...
BEST COMBINATION
Are you wondering which product is the best for your skin type?I would like to introduce the BEST COMBINATION for each skin type.[Wrinkle Improvement] Ginseng Essence Water + Revive SerumWe...
Small Happiness Calendar Letter_April
BOJ's projectSmall Happiness Calendar Letter. Team BOJ, visited a design fair in Seoul in March and saw a traditional Korean still-life painting (Chaekgado) for the first time.We wanted to share...
Making Ginseng Honey Tea.
Making Ginseng Honey TeaHow about making ginseng tea to warm your body in spring when the chilly wind is still blowing?Ginseng is rich in saponin, which helps blood circulation and...
Small Happiness Calendar Letter_Mar
BOJ's projectSmall Happiness Calendar Letter.Korea is a country with four seasons, and the spring is coming with flowers in full bloom. Spring is the time when the plum blossoms bloom,...
Alpha-Arbutin vs Beta-Arbutin
Alpha-Arbutin vs Beta-Arbutin [Arbutin] Arbutin is obtained by reacting glucose with hydroquinone extracted from bilberry leaves, cranberry leaves, pear leaves, bear berries, and blueberries, which are native to mountainous regions....
Small Happiness Calendar Letter_Feb
BOJ's projectSmall Happiness Calendar Letter.February in Korea is the month of Lunar New Yearand the day of the first full moon.On New Year's Day, people drive 3-4 hours to see...
Small Happiness Calendar Letter_JAN
To celebrate the new year of 2022, I present BOJ's new project Small Happiness Calendar Letter.It's a bitterly cold winter. It is snowing in Korea today. January is a very...
AHA VS Cellulose VS BHA
Hi Beauties, Today, I would like to compare 3 special ingredients, AHA, Cellulose, and BHA, contained in Bubble Toner, Peeling Gel, and Glow Serum. AHA(Bubble Toner) VS Cellulose(Peeling Gel) VS...
BOJxSISSEL Beauty in Relief: Gwalsa edition
"Beauty in Relief" We believe that true happiness and a healthy life can be fully enjoyed when the body and mind are in a comfortable state. We sincerely hope that your day...
A mildly acidic cleanser with fresh plums
Hi Beauties, the first and most important step in skin care is cleansing. We wanted to make a hypoallergenic, mildly acidic cleanser that protects moisture without breaking the natural barrier...