Introducing BOJ's Green Summer Routine
No matter how you cleanse your face with expensive cleansers or apply so-called skin-perfecting serums and moisturizers, the summer heat and humidity can diminish the effectiveness of your usual skincare...
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Get to Know Beauty of Joseon
Learn more about Beauty of Joseon, from our brand story, to our Hanbang-rooted formulas, to our best-selling K-beauty products.
What's Inside Revive Eye Serum
Packed with anti-aging power, Revive Eye Serum combines the wrinkle-fighting prowess of retinal with the soothing and restorative benefits of ginseng extract. The synergy of retinal and ginseng works together...
Can Rice Duo Really Clear Up the Skin?
The majority of our customers have reported significant improvements in their complexion, noting an appreciable increase in both evenness and brightness. Furthermore, many have remarked on the immediate transformation in...
From Booze Byproduct to Beauty Boost: Unveiling Our Upcycled Rice Mask
Back in the Joseon Dynasty, people used rice bran water (the leftover water from rinsing rice) as a natural cleanser, and even made face masks from rice hull powder to...
Interview with Stefanie Michova
This spring, Beauty of Joseon collaborated with Stefanie Michailova to unveil the new Ground Rice and Honey Glow Mask. Dive into Stefanie's story behind this natural-derived yet powerful product and...
My Toner Looks Weird... And That's Okay!
Have you noticed your Glow Replenishing Rice Milk separating into two distinct layers?Fear not! This is a completely normal phenomenon inherent to our new double-layered toner. This unique design is...
The All-Over Solution for Your Skin: JELLOSKIN Massage Cream
We believe that inner and outer well-being and beauty are inexorably intertwined, and that relieving stress is key to unlocking your true glow. Inspired by this philosophy, we delved deeply...
Find Your Finest Hanbang: Pine Trees
If you’ve visited a forest in Korea, you might have noticed that they have quite a few evergreen trees. Among the evergreens, pine trees are a long-held favorite of those...
Grand Re-opening of BOJ Samcheong Flagship Store
Crowded alleys filled with excited tourists, souvenir stores near Samcheong-ro that have hundreds of cute trinkets, or traditional hanok with a mesmerizing city view. What comes to mind when you...
Small Happiness Wallpaper_December
The theme of December's wallpaper is Dongji Patjuk, a soup made of red beans and rice. Dongji is the winter solstice in December that marks the longest night and shortest...
Small Happiness Wallpaper_November
Even though it’s November, the weather has gotten chilly earlier than usual, so we already feel that year-end atmosphere around the corner. There are Christmas trees in the windows and...
How to Treat Your Oily Skin
Have you ever wondered why your skin gets greasy and shiny? Usually, the skin gets oily because sebaceous glands all over your face produce oily substances to protect and hydrate...
Small Happiness Wallpaper_October
We would like to introduce you to our October wallpaper filled with the rich autumn atmosphere. For October, we created an image filled with golden rice grains about to be...
BOJ Recs: How to Care for Dull Skin
Autumn is right around the corner! We can sense the coming of autumn not only with our eyes but also with our skin. When the season is getting dry, we...