Small Happiness Wallpaper_August
We are featuring a tiger as the theme for the Small Happiness Wallpaper for August. Among the animals often depicted in Korean folk paintings, the tiger is the...
Featured post
Get to Know Beauty of Joseon
Learn more about Beauty of Joseon, from our brand story, to our Hanbang-rooted formulas, to our best-selling K-beauty products.
Small Happiness Wallpapaer_July
It’s officially Summer! For July's wallpaper, 'Chaekgeori', a traditional style of Korean painting, was reinterpreted to give off a summer vibe. Chaekgeori, which is well known to be the favorite painting...
Skip-care Your Skin with Ginseng Moist Sun Serum
Beauty of Joseon newly launched Ginseng Moist Sun Serum this May. So today, we want to talk about this new sun serum that will give you a glazed bagel look...
Small Happiness Wallpaper_June
We believe a lot of Beauties have been waiting for this month’s new small happiness wallpaper. We apologize for the delay. The theme for the June wallpaper is plums. Do...
How to use Gwalsa
[Precautions before use] Do not use too much pressure while massaging your face. Clean the Gwalsa thoroughly before and after use. Apply plenty of oil or cream to the massage...
Small Happiness Wallpaper_May
The theme of the wallpaper for May is Dano. Dano is one of the four major traditional holidays in South Korea. Traditionally, Dano was a day after the...
History of the Samcheong Flagship Store
Ch.1 Samcheong and Beauty of Joseon, connecting the past and the present If you walk up the narrow alley and take a look back, a panorama of central Seoul...
Small Happiness Wallpaper_April
For the April Small Happiness wallpaper, the main theme is mugwort, which stands tall in the fields of spring. Let us tell you an interesting story about mugwort. The legend of Dangun...
Small Happiness Wallpaper_March
As the world transforms in March, we announce the beginning of spring with the 2023 Small Happiness project, a follow-up to the small happiness calendar project that we did last...
Small Happiness Calendar Letter_December
If you walk up the narrow alley and look back a bit, you can see the heart of Seoul, lined with modern buildings snuggled up next to hanok. Bukchon in...
Small Happiness Calendar Letter_October
There are many special days in October in Korea. One of them is Hanbok Day on October 21st. Hanbok is the traditional ethnic Korean clothing style that has been handed...
Small Happiness Calendar Letter_Sep
Have you ever heard of Hangawi?Hangawi is another name for Chuseok, Korean Thanksgiving."Han" means big and "gawi" means the middle of autumn. So it means a big day in the...
Ginseng Line 🧡
Ginseng, a symbol of precious efficacy. According to <Donguibogam>, a medical book from the Joseon Dynasty, ginseng was used in various prescriptions and was called an 'herb from god'. Even...
Small Happiness Calendar Letter_Aug
What do you think a hot summer day in August was like in Joseon?There is a Korean proverb that says, "The gift for Dano is a fan, and the gift...
Small Happiness Calendar Letter_July
Do you remember the holiday Dano that we introduced in our June feed?In the past, women collected dew from irises to use as a toner and sometimes washed their hair...
Small Happiness Calendar Letter_June
Do you remember Shin Saimdang we introduced on Women's Day in March?Shin Saimdang, an iconic female painter of the mid-Joseon Dynasty, left outstanding works that surmounted the discrimination against and...