History of the Samcheong Flagship Store
Ch.1 Samcheong and Beauty of Joseon, connecting the past and the present If you walk up the narrow alley and take a look back, a panorama of central Seoul...
Featured post
5 Reasons to Try Our Ground Rice and Honey Glow Mask
As our homage to hundred of years of Korean beauty wisdom, we wanted to create a self-care staple with one of our most treasured historical ingredients, rice. During the Joseon...
Small Happiness Wallpaper_April
For the April Small Happiness wallpaper, the main theme is mugwort, which stands tall in the fields of spring. Let us tell you an interesting story about mugwort. The legend of Dangun...
Small Happiness Wallpaper_March
As the world transforms in March, we announce the beginning of spring with the 2023 Small Happiness project, a follow-up to the small happiness calendar project that we did last...
Small Happiness Calendar Letter_December
If you walk up the narrow alley and look back a bit, you can see the heart of Seoul, lined with modern buildings snuggled up next to hanok. Bukchon in...
Small Happiness Calendar Letter_October
There are many special days in October in Korea. One of them is Hanbok Day on October 21st. Hanbok is the traditional ethnic Korean clothing style that has been handed...
Small Happiness Calendar Letter_Sep
Have you ever heard of Hangawi?Hangawi is another name for Chuseok, Korean Thanksgiving."Han" means big and "gawi" means the middle of autumn. So it means a big day in the...
Ginseng LIne 🧡
Ginseng, a symbol of precious efficacy. According to <Donguibogam>, a medical book from the Joseon Dynasty, ginseng was used in various prescriptions and was called an 'herb from god'. Even...
Small Happiness Calendar Letter_Aug
What do you think a hot summer day in August was like in Joseon?There is a Korean proverb that says, "The gift for Dano is a fan, and the gift...
Small Happiness Calendar Letter_July
Do you remember the holiday Dano that we introduced in our June feed?In the past, women collected dew from irises to use as a toner and sometimes washed their hair...
Small Happiness Calendar Letter_June
Do you remember Shin Saimdang we introduced on Women's Day in March?Shin Saimdang, an iconic female painter of the mid-Joseon Dynasty, left outstanding works that surmounted the discrimination against and...
Small Happiness Calendar Letter_May
In commemoration of the Year of the Tiger in 2022, we would like to introduce the style of Korean traditional folk painting that illustrates tigers (Maenghodo).In Korea, we believe that...
Beauty Of Joseon Story
Hi, Beauties!Thank you for the amazing support and love for our brand.It has been over 5 years since the launch of Joseon Beauty's first product, Joseon Beauty Cream.Do you remember...
BEST COMBINATION
Are you wondering which product is the best for your skin type?I would like to introduce the BEST COMBINATION for each skin type.[Wrinkle Improvement] Ginseng Essence Water + Revive SerumWe...
Small Happiness Calendar Letter_April
BOJ's projectSmall Happiness Calendar Letter. Team BOJ, visited a design fair in Seoul in March and saw a traditional Korean still-life painting (Chaekgado) for the first time.We wanted to share...
Making Ginseng Honey Tea.
Making Ginseng Honey TeaHow about making ginseng tea to warm your body in spring when the chilly wind is still blowing?Ginseng is rich in saponin, which helps blood circulation and...
Small Happiness Calendar Letter_Mar
BOJ's projectSmall Happiness Calendar Letter.Korea is a country with four seasons, and the spring is coming with flowers in full bloom. Spring is the time when the plum blossoms bloom,...