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Small Happiness Calendar Letter_June

Small Happiness Calendar Letter_June

Do you remember Shin Saimdang we introduced on Women's Day in March?Shin Saimdang, an iconic female painter of the mid-Joseon Dynasty, left outstanding works that surmounted the discrimination against and...

Small Happiness Calendar Letter_May

Small Happiness Calendar Letter_May

In commemoration of the Year of the Tiger in 2022, we would like to introduce the style of Korean traditional folk painting that illustrates tigers (Maenghodo).In Korea, we believe that...

Beauty Of Joseon Story

Beauty Of Joseon Story

Hi, Beauties!Thank you for the amazing support and love for our brand.It has been over 5 years since the launch of Joseon Beauty's first product, Joseon Beauty Cream.Do you remember...

BEST COMBINATION

BEST COMBINATION

Are you wondering which product is the best for your skin type?I would like to introduce the BEST COMBINATION for each skin type.[Wrinkle Improvement] Ginseng Essence Water + Revive SerumWe...

Small Happiness Calendar Letter_April

Small Happiness Calendar Letter_April

BOJ's projectSmall Happiness Calendar Letter. Team BOJ, visited a design fair in Seoul in March and saw a traditional Korean still-life painting (Chaekgado) for the first time.We wanted to share...

Making Ginseng Honey Tea.

Making Ginseng Honey Tea.

Making Ginseng Honey TeaHow about making ginseng tea to warm your body in spring when the chilly wind is still blowing?Ginseng is rich in saponin, which helps blood circulation and...

Small Happiness Calendar Letter_Mar

Small Happiness Calendar Letter_Mar

BOJ's projectSmall Happiness Calendar Letter.Korea is a country with four seasons, and the spring is coming with flowers in full bloom. Spring is the time when the plum blossoms bloom,...

Alpha-Arbutin vs Beta-Arbutin

Alpha-Arbutin vs Beta-Arbutin

Alpha-Arbutin vs Beta-Arbutin [Arbutin] Arbutin is obtained by reacting glucose with hydroquinone extracted from bilberry leaves, cranberry leaves, pear leaves, bear berries, and blueberries, which are native to mountainous regions....

Small Happiness Calendar Letter_Feb

Small Happiness Calendar Letter_Feb

BOJ's projectSmall Happiness Calendar Letter.February in Korea is the month of Lunar New Yearand the day of the first full moon.On New Year's Day, people drive 3-4 hours to see...

Small Happiness Calendar Letter_JAN

Small Happiness Calendar Letter_JAN

To celebrate the new year of 2022, I present BOJ's new project Small Happiness Calendar Letter.It's a bitterly cold winter. It is snowing in Korea today. January is a very...

AHA VS Cellulose VS BHA

AHA VS Cellulose VS BHA

Hi Beauties, Today, I would like to compare 3 special ingredients, AHA, Cellulose, and BHA, contained in Bubble Toner, Peeling Gel, and Glow Serum. AHA(Bubble Toner) VS Cellulose(Peeling Gel) VS...

BOJxSISSEL Beauty in Relief: Gwalsa edition

BOJxSISSEL Beauty in Relief: Gwalsa edition

"Beauty in Relief"  We believe that true happiness and a healthy life can be fully enjoyed when the body and mind are in a comfortable state. We sincerely hope that your day...

A mildly acidic cleanser with fresh plums

A mildly acidic cleanser with fresh plums

Hi Beauties, the first and most important step in skin care is cleansing. We wanted to make a hypoallergenic, mildly acidic cleanser that protects moisture without breaking the natural barrier...

Relief Sun

Relief Sun

FINALLY! We are happy to present to you a new member of our rice family- Relief Sun: Rice+ Probiotics! It's been a while since we started work on this sunscreen and it wasn't an easy road,...

BOJ skincare routine for dry skin

BOJ skincare routine for dry skin

Hot and humid summer passed by and fall is just around the corner. I’ll recommend a skincare routine for dry skin that gets easily sensitive in changing weather. Bubble Toner...

BOJ x Rakkojae

BOJ x Rakkojae

Let me bring the news for BOJ! BOJ has made partnership with Rakkojae, which is a hotel designed in a beautiful traditional Korean-style house. Rakkojae is located in Korea’s representative...